Simplifying
deployments
The deployment experience had grown out of step with how people actually worked. It exposed the infrastructure instead of abstracting it—dozens of interdependent parameters scattered across panels, no clear hierarchy, no sense of what mattered most.
Finding Clarity in Complexity
We started by tracing every step from login to deployment, looking for where people slowed down, repeated tasks, or filled fields just to move forward. Most of the friction wasn’t from what users needed to do, but from how it was shown. Everything had the same weight on screen, so nothing stood out.
Designing Understanding
We stripped the process to its essentials: first configure, then validate, then deploy. The design shifted from demanding precision to offering clarity, giving users confidence that they were setting things up right.
“Same complexity, just finally made understandable.”
Visual Design Saves the DayVisually, the new experience introduced structure and calm. White space and rhythm replaced noise; color and motion became cues for state and progress.